Hans Hofmann once said "the ability to simplify means to eliminate the unnecessary so that the necessary may speak."Guerilla marketing does not have to shout at you with gigantic objects suspended and swinging in the sky, though those ads can be attention-grabbing. When it all boils down, it really doesn’t take much for people to react to guerrilla marketing.
To be effective, an ad should be captivating with the elements of creativity and novelty. This can be done in a simplictic manner, and that simplicity can be aesthetically eye-catching.
Inkognito Copenhagen, Denamrk created this guerilla marketing ad for Fitness World. It is strategically placed in front of a burger joint and gets its message across to step to the gym after/before your food consumption.
Simply put, the ad is strategic and smart- that's all it takes to make people think about getting to the gym.
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