Thursday, October 27, 2011

Can’t bring them to the gym? Bring the gym to them

Exercise television is nothing new, but what if your gym offers exercise TV to you when you just can’t squeeze in that gym session? That’s exactly what Crunch gym does. They promise to “bring you the gym’s hottest workouts” with their designed Crunch Workout Series. The following are the names of their workout series: eroticise series, dance rhythms, action sports. There is also a list of mini workouts for free so that people can sample the style of the Crunch videos.

Having exercise videos made created by fitness instructors at the gym is a great marketing strategy for both Crunch gym members and potential crunch members. Existing Crunchers still feel like they are part of Crunch gym experience even if they are not physically there, and potential crunchers may want to get a gym membership based on how they much they enjoy the videos. Having fitness videos for your fitness facility is a strategic way to build loyalty and to reach out to both your gym members and potential members.


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